A gym has become a unique selling proposition for several hotels across the world. Most hotels now try to maintain a special fitness section with exercise machines, an aerobic instructor, etc. Five-star hotels pride themselves in providing services like saunas, spa and massage sections. Fitness and relaxation options are major guest services hotels need to provide to build their brand even if they are not specifically advertised as health resorts and spa centers. Hotels now are increasingly providing non-traditional health and relaxation services like acupressure and acupuncture, yoga, tai chi and chakra balancing sessions. Some hotels also have in-house tarot readers and regression therapy experts for guests.
- Hotel managers should ensure a proper fitness section in the hotel with all the basic exercise machines and trainers. The gym/fitness center ambiance is very important with the right kind of music playing in the background.
- See if the hotel could provide some exotic flavor to guests with unique massages, spa and yoga sessions. These could be on a complimentary basis or charged.
More steps in the full edition of the BSC Toolkit for Hotel.